Diskominfo Kota Mataram: Public Relations & Communications Support

Introduction

The Communication & Legal Department at Diskominfo Kota Mataram is responsible for managing the city's public image, disseminating critical information, and engaging with a diverse range of stakeholders. The department required dedicated support to handle its high volume of daily activities—from media relations and event coordination to proactive crisis management—ensuring all communications remained consistent and effective.

Objective

The primary objective was to provide comprehensive support to the Communication & Legal Department, thereby enhancing its operational efficiency and strengthening its capacity to manage media relations, public events, and strategic communications effectively.

Approach

• Stakeholder Engagement: Focusing on maintaining positive and responsive relationships with media outlets and key community stakeholders.
• Event Support: Providing hands-on assistance in the planning and execution of official government events to ensure they ran smoothly and were professionally documented.
• Proactive Communications: Contributing to crisis management readiness and strategic planning to ensure government messaging was clear, timely, and aligned with public interests.

Implementation

• Media Relations: Assisted in the coordination of press releases and public statements for media partners.
• Event Logistics: Supported event execution through logistical planning, managing media invitations, and providing on-site photography.
• Communications Monitoring: Monitored public and media channels to help the team identify and prepare for potential communications crises.
• Strategic Contribution: Participated in the development and implementation of departmental communication plans.

Outcomes

• Enhanced Department Capacity: Provided crucial support that allowed the full-time team to focus on higher-level strategic initiatives.
• Strengthened Media Relationships: Assisted in fostering a more collaborative and responsive relationship with local and regional media.
• Contributed to Successful Events: Played a role in the successful execution of key public-facing events and official announcements.

Key Takeaway

This internship highlights the critical value of foundational public relations support within a government setting. By assisting in core daily operations, it's possible to significantly contribute to a department's overall effectiveness in maintaining public trust and transparency.