Project Archive

Projects

A focused archive of strategy, communications, campaign, and event work. Each entry opens into a text-led project view with the same media and captions used throughout the portfolio.

Business Operations2025

AMOK Research

Improved operational efficiency by 15% by developing and implementing a new support workflow for the consulting and research divisions, which enhanced the delivery of client projects.

Digital Strategy2025

FORNAS VIII NTB 2025

Architected the digital strategy for a national sports festival, managing seamless information flow for over 25,000 participants and engaging a national audience of over 15,000, which resulted in a 40% increase in social media engagement.

Documentary Production2025

Hikayat Ampenan

Served as the Director of Photography for 'Hikayat Ampenan,' a documentary project supported by the Ministry of Education and Culture that chronicled the rich history of the historic port of Ampenan.

Business Management2025

Explore Lombok

Led the strategic and operational management of Explore Lombok during a critical season, driving 25% business growth through the development and execution of targeted media projects and content series.

Event Management2025

Paragliding Accuracy World Cup (PGAWC) 2025

Directed the end-to-end planning and execution of the Opening and Closing Ceremonies for the Paragliding Accuracy World Cup (PGAWC) 2025 in Lombok, achieving a 95% attendee satisfaction rating.

Event Management2025

World Field Archery (IWFA) 2025

Managed the complete planning and execution of the Opening and Closing Ceremonies for the World Field Archery (IWFA) 2025, resulting in a 95% attendee satisfaction rating and a significantly amplified global online presence.

Destination Branding2024-2025

Royal Batu Bolong Destination Rebranding

Revitalized brand perception and increased engagement by 30% by creating a cohesive visual identity and storytelling approach, while transforming brand positioning to highlight wedding venue capabilities through targeted awareness campaigns.

Hospitality Marketing2024-2025

Hotel Ombak Sunset

Developed creative content strategies and consistent visual themes that increased social media engagement by 40% and strengthened brand identity.

F&B Marketing2024-2025

Kinta Coffee

Created cohesive visual identity and storytelling approach across all customer touchpoints, revitalizing brand perception and increasing engagement by 30%.

Creative Direction2023-2024

Switch On Creative

Increased brand engagement by 70% through comprehensive creative strategies, improved content production efficiency by 90% by establishing streamlined workflows, and strengthened brand consistency by 75% through detailed guidelines.

Wellness Marketing2023-2024

Loka Gym and Restaurant

Developed integrated wellness and lifestyle content positioning the brand as a premier fitness destination, generating 50% growth in membership sign-ups.

Social Media Management2023-2024

PT Sumber Makmur Cemerlang Persada

Managed comprehensive social media operations including content planning and brand positioning, generating 20% ROI through strategic content calendars.

Political Branding2023-2024

West Nusa Tenggara Gubernatorial Campaign

Secured electoral victory by orchestrating a cohesive brand strategy that effectively communicated candidate values, making Iqbal-Dinda the #1 top-of-mind choice while improving campaign engagement by more than 80%.

Hospitality Marketing2023

Siglo Sky Lounge

Led the brand identity revitalization for Siglo Sky Lounge, developing and executing a social media strategy that boosted customer traffic by 30% and increased membership sign-ups by 50%.

Political Branding2023

House of Representatives Campaign Branding

Increased candidate visibility by 80% by developing a distinctive personal brand identity and comprehensive social media strategy that resonated with target voters.

Social Media Marketing2022-2023

Balakosa Coffee Co Social Media Marketing

Boosted social media engagement by 60% through creative strategy development, increased in-store traffic by 60% via branded events, and implemented data-driven approaches improving campaign ROI by 40%.

Restaurant Branding2022

Resto Kenangan Restaurant Rebranding

Boosted customer traffic by 30% by redesigning brand identity and implementing targeted social media campaigns that showcased the restaurant's unique culinary story.

Public Relations2020

Diskominfo Kota Mataram: Public Relations & Communications Support

The primary objective was to provide comprehensive support to the Communication & Legal Department, thereby enhancing its operational efficiency and strengthening its capacity to manage media relations, public events, and strategic communications effectively.