Projects
Digital Strategy

FORNAS VIII NTB 2025

Architected the digital strategy for a national sports festival, managing seamless information flow for over 25,000 participants and engaging a national audience of over 15,000, which resulted in a 40% increase in social media engagement.

Year
2025
Role
Project Manager
Client
FORNAS VIII NTB 2025 (National Sports Festival)
FORNAS VIII opening ceremony with performers in white uniforms holding flags on stage in Bengkulu
National Sports Festival Opening

Introduction

FORNAS VIII was a large-scale national sports festival that required a robust digital infrastructure to manage communications with thousands of participants and engage a nationwide audience. The challenge was to create a digital strategy that was both efficient and highly engaging.

Objective

To develop and implement a comprehensive digital strategy that would streamline information dissemination for participants, build a vibrant online community, and significantly increase audience engagement across all digital platforms.

Approach

  • Information Architecture: Designing a clear and accessible information flow to ensure participants could easily find the information they needed.
  • Community Building: Creating an online community where participants and fans could connect, share their experiences, and follow the event.
  • Content Strategy: Developing a dynamic content plan to keep the audience engaged with real-time updates, behind-the-scenes stories, and interactive content.
  • Platform Integration: Utilizing a mix of social media platforms, a dedicated website, and mobile communication to reach the widest possible audience.

Implementation

  • Digital Hub Development: Creating a central online hub for all event-related information.
  • Social Media Campaign: Launching an integrated social media campaign to drive engagement and build an online community.
  • Real-Time Content Production: Deploying a team to capture and share live content from the event.
  • Performance Analytics: Tracking key metrics to measure the success of the digital strategy and make real-time adjustments.

Outcomes

  • 40% Increase in Social Media Engagement: The engaging content and community-building efforts led to a significant boost in online interaction.
  • Seamless Information Flow for 25,000+ Participants: The digital infrastructure successfully managed communications for a large number of participants.
  • Engaged National Audience of 15,000+: The strategy successfully captured the attention of a large national audience.

Key Takeaway

This project demonstrates the critical role of a well-architected digital strategy in the success of large-scale events. By focusing on both information management and audience engagement, it's possible to create a digital experience that enhances the overall event for both participants and spectators.